Inside Golf Media didn’t start in a boardroom – it started in a bedroom.

Back in 1995, we launched Orange County Golf magazine with nothing more than a couple of Macs, a few advertisers who believed in our vision, and a conviction that golf deserved better storytelling. We came to publishing through journalism – learning our craft on college newspapers and magazines, followed by community newspapers, and later in roles at the Orange County Register and Los Angeles Times.

Orange County Golf soon evolved into Southland Golf Magazine, and for 16 years we covered the SoCal golf scene from every angle – building deep ties in the industry.

By 2011, we saw the shift coming. Reader habits were changing. Technology was evolving. And the traditional print model wasn’t keeping up. So we pivoted – launching Inside Golf Media to focus on doing what we do best: helping courses, clubs, and resorts communicate with their audiences in a way that’s professional, consistent, and aligned with their brand – all in a digital format that reflected how people were consuming content.

Today, we work with golf courses, private clubs, resorts, hotels, and the nation’s largest golf retailer to produce digital magazines, newsletters, brochures, blogs, and specialized content.

Our approach is collaborative, efficient, and fully turnkey. We handle everything – planning, writing, editing, design, layout, and hosting – and we do it with the care and polish you’d expect from a team that’s been telling stories together for decades.

We’re not a big agency. We’re hands-on partners. We work directly with you, get to know your voice, and tailor every issue to fit your audience. For us, the details matter – they’re what elevate a publication from good to great.

We grew up together in the same Southern California neighborhood and have been the best of friends for as long as we can remember – a connection that laid the foundation for everything we’ve built. We’ve worked together now for 30 years, and that shared history continues to shape everything we do.

That’s our story. And we’d love the chance to help you tell yours.

— Rob Lyon and Eric Marson