How to Launch a Club Newsletter: Guidance, ideas, and an easier way to get it done

So, you’re thinking about starting a newsletter for your club – but you’re not sure where to begin. Maybe your team is stretched thin, your calendar already feels full, or the idea of writing and designing something every month sounds … exhausting.

Good news: launching a newsletter doesn’t have to be complicated. In fact, the most effective club newsletters are often the simplest – as long as they’re consistent, readable, and built around what your members and guests actually care about.

And if you’d rather not take it on yourself, we’re here to handle it for you.

At Inside Golf Media, we help private clubs, golf courses, and resorts create professional, engaging newsletters – even if you’re starting with nothing more than a few photos and some upcoming event dates. From layout and writing to editing and delivery, we handle the heavy lifting so your team doesn’t have to.

Here’s how to get started and keep it going:

1. Choose a Cadence You Can Stick To

Monthly, bi-monthly, or quarterly – it doesn’t matter what you choose as long as it’s realistic and sustainable. A clean, well-executed newsletter every other month is far more valuable than rushing to meet a deadline you can’t maintain. We’ll help you find a rhythm that fits your goals, capacity, and budget.

2. Build a Simple, Repeatable Structure

You don’t need a new format every issue. We’ll help you to create a flexible framework that can evolve over time. Many successful newsletters include:

• A note from the GM or leadership

• A feature on a member, team member, or event

• Tournament highlights or upcoming event previews

• Dining spotlights, new menu items, or chef updates

• Golf instruction, fitness or wellness tips

• Club updates, reminders, or seasonal announcements

It’s easy for readers to follow, and even easier for you to build on with each new issue.

3. Reflect Your Brand Through Smart Design

Your newsletter should look as good as it reads. At Inside Golf Media, we design layouts that are clean and polished using your colors, logo, and photography to create a look that feels uniquely yours. No clunky templates, no DIY struggles, just a professional design that builds credibility and keeps readers engaged.

4. Start With What You Already Have

You probably have more content than you think:

• Photos from recent events

• Notes from department heads

• A standout guest or member story

• A list of upcoming activities

We help you identify what’s worth sharing. No need to start from scratch. Just start with what’s real and relevant.

5. Get a Partner Who Can Do It for You

If you want the benefits of a great newsletter without the stress of managing it yourself, we’ve got you covered. Inside Golf Media produces newsletters from start to finish. We take care of the writing, editing, designing, and delivering every issue on schedule, with your voice and vision in mind.

Start Simple. Grow from There.

Launching a newsletter isn’t about being perfect. It’s about creating a steady rhythm of communication your members can rely on. Start with a few solid stories, send it on time, and improve as you go. That’s how momentum builds, and how engagement follows.

Ready to get your newsletter off the ground?

You don’t need a big in-house team or a ton of content to begin – just a trusted partner who can help you create something members and guests will actually look forward to reading. That’s what we do. And we’d love to help you do it, too.