Why Member, Guest and Staff Profiles Are the Secret Ingredient to Great Club Communication

In the world of private clubs, resorts, and daily-fee courses, communication often leans heavily on event promotion, facility updates, and service offerings. That information is important – but if that’s all your audience ever hears from you, you’re missing a powerful opportunity to connect.

That’s where member, guest and staff profiles come in.

People Remember People

Newsletters thrive on balance: updates on your dining renovations or agronomy schedule provide vital information – but what really sticks with readers are stories that offer a glimpse into the people who make your club unique.

A member who holds the world’s largest Olympic memorabilia collection and has turned part of his home into a private museum. A former U.S. Women’s Open competitor who now serves as Head Golf Professional, guiding daily operations and helping golfers find their place in the game. A lifelong swimmer turned dedicated coach who brings connection, care, and confidence to HOX while helping kids grow in and out of the pool.

These stories bring your club or resort to life.

They turn a newsletter from something you skim into something you remember – and maybe even share. Because stories like these connect with people in ways that scorecards and schedules just can’t match.

Profiles Build Connection and Community

Golf is personal. Clubs and resorts succeed when they feel like home, not just a place to play. When you spotlight the people behind the tee times, you’re reinforcing the idea that your property is built on relationships, not just real estate.

Member, guest and profiles help:

• New members feel welcomed and included

• Longtime members feel recognized and appreciated

• Staff and leadership seem more approachable

• Prospective guests or members get a glimpse of club culture

Easy to Create, Powerful to Share

The best part? These stories are already around you. A few thoughtful questions and a good photo go a long way. Keep it light, honest, and specific. Let the individual’s voice come through in quotes. And if you’re short on time, even a brief Q&A format works wonders.

Make It a Regular Feature

At Inside Golf Media, we often recommend making member, guest or staff profiles a recurring section in your newsletter. Over time, this builds an archive of community stories that showcase the heart of your club or resort better than any brochure can.

Because at the end of the day, it’s not just about golf. It’s about the people who love it – and the place they gather to share that passion.

Ready to bring your club’s stories to life? Inside Golf Media can help you create a newsletter that blends must-know updates with the personal profiles that make members feel connected. Let’s talk about how we can do the same for your club.