Why Everyone Reads the Newsletter — and What That Means for Your Email Strategy
A client who manages a private country club recently said something that stuck with us:
“Everyone reads the newsletter. Not so much the emails.”
It wasn’t a complaint — more of a casual observation. But it points to something we’ve seen again and again: members are drawn to newsletters. They feel curated, official, and worth their time.
But here’s the thing — that doesn’t mean email isn’t effective. In fact, the best clubs and resorts are finding ways to make both formats work together.
Newsletters build trust.
When members see the latest edition of your newsletter, they know it’s something substantial — a recap of club life, recognition of achievements, a window into what’s coming next. It’s informative, visually polished, and often something they’ll open more than once.
That credibility makes newsletters a powerful tool for engagement — and a natural place to showcase your brand voice, culture, and values.
Emails build momentum.
While emails might not get the same universal open rate, they offer more frequency and flexibility. Want to share a timely reminder, a tip from your golf pro, or a teaser for an upcoming event? A short, helpful email keeps your message in front of members — without having to wait for the next issue to drop.
Done well, emails can reinforce the value of your newsletter by offering quick takeaways, sneak peeks, or direct links to your latest stories.
When newsletters and emails are aligned, they can drive more traffic to your content, strengthen your brand, and create a steady rhythm of communication that members come to expect — and appreciate.
Need help finding the right balance?
At Inside Golf Media, we design custom newsletters that actually get read — and shared. Want to see how it can work for your club or resort?